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Raison d’Etre

We love helping knitters succeed. That’s what drives us.

Our motto is “Time Well Spent” because we feel that if you spend money -- and time, a more precious commodity -- on a project, it should turn out well.

That’s why our patterns have so much detail. That’s why we knit every project you see on our website. And that’s why we staff Customer Care desks whose main job is to answer your phone calls and emails.

We’ll help you make your knitting fun and rewarding.